Asha-branded phones may return to the global market

12 January 2018
Many Nokia device lovers probably remember the series of phones produced since 2011, called Asha. After the acquisition by Microsoft, the line of these gadgets was closed due to competition with the IT giant's own brand - Lumia. It seems that the new owners of Nokia can correct this injustice and give once popular devices a second birth.The return of Asha devices to the market is evidenced by the fact that the company HMD Global has registered the brand in the European Union. Interestingly, until this time, it was unknown whether Microsoft would transfer the rights to the above-mentioned trademark along with the sale to Nokia. Recall that previously under the brand Asha produced simple phones, among which were monoblocks with QWERTY-keyboard, as well as devices with a touch screen. Gadgets had a low cost and were very popular in emerging markets, including Russia. It is worth adding that after the "rebirth," under the brand Asha can begin to produce not only regular phones, but also smartphones. Mention of this is in the application for a trademark. And when to expect the return of Asha devices to the market - so far we can only guess. It is possible that it will happen in the near future, because if we believe the rumors, HMD Global is working on a smartphone with the designation TA-1047, which will have a physical keyboard.