Users of VKontakte and Odnoklassniki can now receive free service notifications directly through social networks. This has become possible thanks to the launch by Mail.Ru Group of a new service Notify.Thanks to the new service, users of social networks will receive notifications on the status of orders in various online stores, information on payments, charges from banks and other notifications on behalf of the company, directly through personal messages VKontakte or Odnoklassniki. It is expected that this method of sending notifications will help to reduce the cost of users on the services of paid dispatches of service SMS. It is reported that the sending companies will be able to design messages in the style of their brands, as well as accompany them with photos or videos. They will have to approve a template and send it to the moderators to be checked for spam before they begin mailing. After that, the messages can be sent to all those users who have consented to receive them. In this case, the sender will not be able to get information about the recipients' social network pages.