Google Acquires Fabric: A Service for Mobile App Developers

19 January 2017
It looks like Twitter keeps getting rid of existing services and downsizing. Just this week Vine video service was shut down, and now it has become known about the sale of Fabric to Google.The Fabric service was launched in 2014 by Twitter, which merged the previously acquired Crashlytics, designed to inform about crashes occurring during applications, with MoPub, providing a set of tools for creating ads, announcements and real-time bidding. After just two years, the platform has become one of the most popular and has gained a significant number of users around the world. It seemed that this acquisition could well join the ranks of services that Google already owns. However, as it turns out, the US giant has no plans to develop Fabric and will instead close the platform shortly after its acquisition. It is also reported that the employees of the closing unit will be transferred to the Firebase team, which is also engaged in creating tools for mobile application developers. We should add that Firebase was acquired by Google around the same time as Fabric was formed. Representatives of the companies have not yet announced the number of Fabric employees who will soon be transferred to the new division, nor financial details of the deal.